Day 4. Visual Design Principles

 UI 

User Interface: screens, icons, buttons and other visual elements that go into the user experience. It's how the product looks and feels.

UX Design

The user's journey: how long the user spends on it, the experience of the user from the moment they land on the product until their final interaction or checkout. 

Visual Design Principles

Hierarchy

How a site or app organizes information so it makes sense. It directs the user's attention to the most important elements. Examples: clear navigation menus and prominent call-to-action buttons. 

Balance

It makes sure that elements are arranged in a way that feel visually stable and aesthetically appealing. Examples: symmetrical layouts with elements evenly spaced. 

Contrast

It adds visual interest and emphasis to key elements. It draws the user's eye to important information. It's very important for people with color blindness or other visual impairments. 

White space

Empty space between text, images, buttons that allows them to stand out and makes the interface feel less cluttered. The user's eyes can rest and focus. 

Visual consistency

Making sure similar elements look and behave the same way in an interface. It creates a cohesive and predictable user experience that builds trust and familiarity. 

 

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